Surprising Promotion for the Series Daneler-i Mervarid with a Missing Person Campaign
The TV series Daneler-i Mervarid drew significant attention with an unusual and striking promotional campaign. As part of this effort, “missing person” posters were placed around the city for the character Azem, leading many people to believe that the announcement was real.
The series, which will continue its on-screen journey with its third season on Thursday, January 29 on Kanal D, managed to spark strong curiosity among viewers ahead of its return.
The Missing Notice Was Mistaken for Reality
Posters seen on the streets featuring Azem’s photo along with a phone number were perceived by many as a genuine missing person notice. This sense of realism prompted a large number of people to call the number displayed on the posters.
Callers who dialed 0212 706 95 80 were greeted by a recorded message voiced by İzzet, one of the series’ popular characters.
The message stated: “Hello, Mısır Palas. Welcome. Daneler-i Mervarid returns with its third season on Thursday, January 29 at 8:00 PM on Kanal D,” directly inviting callers into the world of the series and further increasing anticipation.
More Than 13,000 Calls
According to shared data, the phone number featured on the posters was called by 13,300 people. This figure clearly demonstrated how effective and convincing the promotional campaign was.
Trending Topic on Social Media
The eye-catching promotion quickly became a trending topic on social media. Many viewers shared reactions such as “We thought it was real” and “It’s not surprising that so many people called”.
Daneler-i Mervarid, created by Yılmaz Erdoğan, will return with its third season on Thursday, January 29 at 8:00 PM on Kanal D.
